Cameron Burke RE SaaS - Competitive Matrix¶

Created: 2025-12-21 Status: RESEARCH COMPLETE Purpose: Comprehensive competitive analysis of RE investing/flipping software

Executive Summary¶

After researching 16 platforms across the real estate investing software space, here are the key findings:

Market Landscape¶

Key Insight¶

NO PLATFORM combines Cameron's unique differentiators: 1. Video training integrated with software 2. AI "Ask Cameron" RAG system 3. Personal financial tracking (PFOS, DTI) 4. Cameron's specific methodology embedded 5. Deal scoring tied to video explanations

Part 1: Detailed Platform Analysis¶

1. PROPSTREAM¶

URL: https://www.propstream.com Pricing: $99/mo (Pro), $149/mo (Elite) Focus: Lead Generation & Property Data

Key Features: - 160M+ property records nationwide - 165+ search filters, 20 lead lists - AI-powered "PropStream Intelligence" - Skip tracing (contact owner info) - Rehab & ADU calculators - Marketing suite (postcards, emails) - Mobile app (iOS/Android) - Team management

Strengths: - Massive property database - AI lead scoring - All-in-one marketing

Weaknesses: - Not project management focused - No video training integration - No personal financial tracking - Generic, not methodology-specific

Cameron Relevance: LOW - Lead gen tool, not rehab management

2. FLIPPERFORCE (Acquired by Fund That Flip/Upright - May 2022)¶

URL: https://www.flipperforce.com Pricing: $79-499/mo Focus: Project Management & Deal Analysis Parent Company: Fund That Flip, Inc. dba Upright (hard money lender)

ACQUISITION NOTE (May 2022): FlipperForce was acquired by Fund That Flip (now rebranded as "Upright"), a NYC/Cleveland-based real estate fintech platform and hard money lender. Dave Robertson, founder of FlipperForce, joined the Upright team.

Strategic Implications: - FlipperForce now has lending company backing - Integration with hard money lending products - Goal: "end-to-end destination for real estate entrepreneurs" - Strengthens underwriting/due diligence for lenders

Key Features: - Flip/BRRRR/Rental analyzers - Repair estimator (500+ items, "Rehab Estimator") - Expense tracking - Gantt scheduling (Task Manager) - Investment packet generation - Document Manager - Mobile app - "DaveBot" AI chatbot

Strengths: - Purpose-built for flippers - Good project management - Professional reports - Now backed by lending company - Created by experienced investor (Dave Robertson)

Weaknesses: - No video integration - No RAG/AI training content - No personal financial tracking - No white-label option - Generic methodology (not educator-specific) - May become more lender-focused post-acquisition

Cameron Relevance: HIGH - Direct competitor, but lacks Cameron's differentiators. Acquisition by lender may shift focus away from independent educator use case.

3. FLIPSTER¶

URL: https://flipstersoftware.com Pricing: Not publicly listed Focus: AI-Powered Deal Analysis

Key Features: - Automated property valuation - Market trend forecasting - Renovation cost calculator (uses computer vision) - Predictive analytics - Strategic recommendations - Regional contractor pricing database

Strengths: - Strong AI/ML capabilities - Computer vision for repair estimates - Market prediction

Weaknesses: - Analysis only, no project management - No accounting/expense tracking - No mobile native apps - No educator platform features

Cameron Relevance: MEDIUM - AI features are interesting, but incomplete solution

4. DEALMACHINE¶

URL: https://www.dealmachine.com Pricing: $49-99/mo Focus: Lead Generation (Mobile-First)

Key Features: - GPS property scouting - Skip tracing - Direct mail automation - AI property scoring - Driving for dollars workflow

Strengths: - Excellent mobile UX - Fast lead capture - Owner contact lookup

Weaknesses: - Lead gen only - No project management - No deal analysis depth - No training integration

Cameron Relevance: LOW - Complementary tool, not core solution

5. HANDOFF¶

URL: https://www.handoff.ai Pricing: Not publicly listed Focus: Renovation Management

Key Features: - AI contractor matching - Photo-based work scope creation - Real-time cost breakdowns - Contractor coordination - Risk flagging (permits, delays)

Strengths: - Excellent contractor matching - AI work scope from photos - Project risk management

Weaknesses: - Renovation-only focus - No deal analysis - No financial tracking - No investor reports

Cameron Relevance: MEDIUM - Good renovation features, incomplete solution

6. REALEFLOW¶

URL: https://realeflow.com Pricing: Partnership model (white-label) Focus: White-Label Platform for Educators

Key Features: - Full white-label branding - AI Sellability Scores - Target Match AI - Signal AI Heat Maps - CRM with deal analyzer - Skip tracing - Direct mail - Comping engine

Strengths: - White-label capability (KEY!) - AI-powered features - Done-for-you marketing - Built for educators/influencers

Weaknesses: - Partnership application required - Pricing not transparent - Still generic methodology - No video training integration

Cameron Relevance: HIGH - White-label model is very relevant for Cameron's business

7. FREEDOMSOFT¶

URL: https://freedomsoft.com Pricing: Not publicly listed Focus: All-in-One CRM & Marketing

Key Features: - Heat maps (market analysis) - Deal Score (lead prioritization) - Repair cost estimator - Rehab manager - Skip tracing - List stacking - Phone/SMS system - Workflow automation - KPI dashboard

Strengths: - Comprehensive all-in-one - Good deal scoring - Strong automation

Weaknesses: - Marketing/lead-gen focused - Not training/education oriented - No video integration - Complex for beginners

Cameron Relevance: MEDIUM - Good features, wrong focus

8. HOUSE FLIPPING SPREADSHEET¶

URL: https://www.houseflippingspreadsheet.com Pricing: $97-297 one-time Focus: Excel-Based Analysis

Key Features: - Deal analysis (Flip, BRRRR, Rental) - Repair estimator (24 scopes, 400+ items) - Project scheduler - Expense tracker - Investment reports - Contractor agreement templates

Strengths: - 144,967+ users (proven) - One-time purchase - Excel-familiar interface - Comprehensive reports

Weaknesses: - Not web-based - No mobile app - No real-time collaboration - No AI features - Scaling limitations

Cameron Relevance: LOW - Legacy approach, Cameron needs modern platform

9. REIKIT¶

URL: https://tools.reikit.com Pricing: Free (limited) / Premium Focus: ARV Calculator & Comps

Key Features: - Free ARV calculator - Comp adjustment guidance - Wholesaling software - 70% rule calculator

Strengths: - Free entry point - Educational comp guidance

Weaknesses: - Limited functionality - No project management - Basic tool only

Cameron Relevance: LOW - Too basic

10. LISTINGSPARK¶

URL: https://www.listingspark.com Pricing: Flat-fee MLS service Focus: FSBO/Flat-Fee Listing

Key Features: - Flat-fee MLS listing - Smart pricing calculator - Showings management - Closing cost calculator - Professional photography

Strengths: - Save on realtor commissions - Good for selling flips

Weaknesses: - Exit-only tool (selling) - Not for analysis/management - Limited to Texas market

Cameron Relevance: LOW - Only relevant for selling phase

11. CRE LAUNCHER¶

URL: https://crelauncher.com Pricing: Not publicly listed Focus: Commercial RE Broker CRM

Key Features: - AI voice/SMS agents - Pipeline automation - Universal inbox - Auto dialer - Calendar integration - AI prospect scoring

Strengths: - Strong AI automation - Multi-channel outreach

Weaknesses: - Commercial RE focused - Not for residential flippers - Broker-centric, not investor

Cameron Relevance: NONE - Wrong market (CRE brokers)

12. MYHOMEIQ¶

URL: https://www.myhomeiq.com Pricing: Subscription (agents/LOs) Focus: Lead Nurturing & Agent Tools

Key Features: - Home value reports for clients - Predictive analytics (pre-mover score) - Buyer/seller lead funnels - Agent partnership tools - Refinance certificates

Strengths: - Good client nurturing - Predictive AI

Weaknesses: - For agents/loan officers only - Not for investors - No project management

Cameron Relevance: NONE - Wrong audience (agents, not investors)

13. INVESTORFLOW¶

URL: https://www.investorflow.com Pricing: Enterprise (not listed) Focus: Institutional Real Estate

Key Features: - Capital formation - LP management - Asset management - Investor portal - AI deal sourcing

Strengths: - Institutional-grade - LP relationship management

Weaknesses: - Enterprise pricing ($$$) - For institutional funds - Overkill for individual investors

Cameron Relevance: NONE - Wrong scale (institutional)

Part 2: Feature Comparison Matrix¶

Legend: - ✓ = Feature available - ✗ = Not available - Partial = Limited implementation - UNIQUE = No competitor offers this

Part 3: Pricing Comparison¶

Cameron Pricing Strategy (see Roadmap for details):

Part 4: Gap Analysis (Cameron's Opportunity)¶

Features NO ONE Has:¶

1. Video-Linked Field Help
2. Every form field links to timestamp in Cameron's video

3. "Why is this field important?" → Video plays

4. RAG "Ask Cameron"

5. Natural language search across 30+ hours

6. "How do I evaluate a BRRRR deal?" → AI answers with video links

7. Cameron's Methodology Embedded

8. 70% rule with Cameron's adjustments
9. Cameron's specific thresholds (15% CoC, $100/door)

10. His decision framework built into scoring

11. Personal Financial Statement (PFOS)

12. Track investor's personal financials
13. DTI calculation
14. Capital deployment tracking

15. "Am I ready for next deal?" analysis

16. Buy Box Matching

17. Does this property match MY criteria?

18. AI learns user's preferences

19. Portfolio-Wide P&L

20. Roll up across all properties
21. Lender-ready financial packages

Part 5: Competitive Positioning¶

Market Positioning Map¶

Competitive Landscape¶

Cameron's Unique Value Proposition¶

"The ONLY platform that combines Cameron Burke's proven methodology with AI-powered deal analysis and 30+ hours of integrated video training."

Positioning Against Top Competitors¶

Part 6: Recommendations¶

Build vs Buy Decision¶

Recommended Architecture¶

Part 7: Competitive Intelligence Sources¶

Articles Researched¶

1. Mezzi.com - "Top 5 AI Tools for Property Flipping"
2. ListingSpark - "8 Innovative House Flipping Tools"
3. FlippingJunkie - "Free House Flipping Software"
4. BiggerPockets Forum - "Fix and Flip Management Software"

Platforms Analyzed¶

1. PropStream.com
2. FlipperForce.com
3. Flipstersoftware.com
4. DealMachine.com
5. Handoff.ai
6. Realeflow.com
7. FreedomSoft.com
8. HouseFlippingSpreadsheet.com
9. REIkit.com
10. ListingSpark.com
11. CRELauncher.com
12. MyHomeIQ.com
13. InvestorFlow.com
14. DealCheck.io
15. BRRRR Simply (Mobile App)
16. Cotality (formerly CoreLogic)

Part 7B: Additional Platform Deep Dives¶

14. DEALCHECK (Major Competitor - 350,000+ Users)¶

URL: https://dealcheck.io Pricing: Free / $10-25/mo Focus: Property Analysis & Investment Calculators Users: 350,000+ (significant market validation!)

Key Features: - Flip, rental, BRRRR, wholesale, multifamily calculators - Property data import (MLS, Redfin, Zillow) - Comp analysis and ARV estimation - Professional investment reports (PDF) - Deal sharing with partners/lenders - Mobile apps (iOS and Android) - Quick analysis in 60 seconds - Off-market leads marketplace

Strengths: - Massive user base (350K+ = proven product-market fit) - Excellent mobile apps - Free tier for basic use - Fast property data import - Clean, modern UI - Active development

Weaknesses: - No video training integration - No AI with explanations (has scoring but no "why") - No PFOS/personal finance tracking - No embedded educator methodology - Generic, not personalized

Cameron Relevance: HIGH THREAT - Direct competitor with huge user base. BUT lacks Cameron's unique differentiators (video training, AI explanations, PFOS, methodology).

Strategic Insight: DealCheck proves the market exists (350K users). Cameron's opportunity is to offer MORE DEPTH for serious investors who want education + software combined.

15. BRRRR SIMPLY (New AI-Powered App)¶

URL: App Store / Google Play (mobile-first) Pricing: Free / Premium subscription Focus: AI-Powered Deal Analysis (Mobile-First)

Key Features: - BRRRR, Flip, Rental, Wholesale calculators - AI-driven property valuations - AI sales comp analysis - Quick deal evaluation - Mobile-first design - User-friendly interface

Strengths: - AI-powered features (emerging trend) - Mobile-first design - Modern UX - Multiple deal types

Weaknesses: - No education integration - No personal finance tracking - No portfolio management - No video content - Newer player (less proven) - Limited feature depth

Cameron Relevance: MEDIUM - Shows AI is now expected in RE tools. BUT still lacks Cameron's differentiators.

16. COTALITY (formerly CoreLogic)¶

URL: https://www.cotality.com Pricing: Enterprise (contact sales) Focus: Property Data & Analytics Platform

COMPANY NOTE: Cotality is the rebranded CoreLogic - a major B2B property data provider. They are NOT a competitor but a potential DATA SOURCE for Cameron's platform.

Key Capabilities: - 98%+ property coverage in US - 1M+ data points refreshed monthly - 30 years historical property data - AI-powered analytics (CoreAI) - Climate risk analytics - HPI (Home Price Index) forecasts - ListSource™ marketing tool for investors

Industries Served: - Banking & Lending - Property Insurance - Residential Real Estate - Government - Home Builders

Relevant Products: - ListSource™ - Marketing lists for investors (skip tracing, lead lists) - Property Intelligence - Property data APIs - HPI Forecasts - Market trend prediction - Climate Risk Analytics - Environmental risk scoring

Cameron Relevance: DATA SOURCE - Not a competitor. Could be a data provider for property lookups, market data, and comps.

Part 8: Accounting Best Practices (QuickBooks Research)¶

Source: QuickBooks Community Forum, Bookkeeper360, Income Digs

Key Insight: Properties as INVENTORY¶

House flippers must treat properties as INVENTORY, not fixed assets because they are bought with intent to sell quickly.

Cost Components to Track (Per Property)¶

1. Purchase Price - Acquisition cost
2. Closing Costs - Title, escrow, recording fees
3. Renovation Costs - Materials + labor
4. Holding Costs - Insurance, utilities, property taxes
5. Selling Costs - Realtor commissions, staging

QuickBooks Methods for House Flipping¶

COGS Flow for House Flipping¶

Cameron Platform Accounting Requirements¶

Based on this research, Cameron's platform needs:

1. Project-Based Tracking - Each property is a "project"
2. Cost Categories - Purchase, closing, rehab, holding, selling
3. Inventory Valuation - Running total of all costs per property
4. COGS Transfer - Automatic when property sells
5. Per-Property P&L - Report showing profit margin
6. Portfolio Rollup - Aggregate P&L across all properties
7. Lender Reports - Professional financial statements

External Resource¶

Income Digs - YouTube channel with QuickBooks for house flipping tutorials - "How to Setup QuickBooks Online for Flipping Houses" (comprehensive) - End-to-end accounting course available

Summary¶

The market is crowded but undifferentiated.

Every platform does deal analysis and some project management. But NO ONE: - Embeds a proven educator's methodology - Links software fields to video training - Provides AI-powered methodology Q&A - Tracks investor personal finances - Offers portfolio-wide financial intelligence

Cameron's opportunity is clear: Build the "Educated Investor Platform" that combines software + training + AI + personal finance tracking.

Document Status: Research Complete Next Action: Present to Cameron for validation and platform decision Last Updated: 2025-12-21